Our Pro Tip: Conducting Brand Audit & Art Direction planning with Design System strategy in mind
Introduction
A brand audit and art direction planning are crucial steps in ensuring that a company's brand and visual identity are consistent, cohesive, and effective. By conducting a brand audit and planning art direction, you can identify areas for improvement and create a strategy for achieving your brand and design goals. In this article, we'll discuss some best practices for brand auditing and art direction planning, including design system strategy.
Brand Audit
A brand audit is a process of assessing an organization's brand and its performance. This includes an analysis of the company's target audience, brand identity, positioning, products, and services. It is important to understand how customers perceive the brand and how they interact with it. This helps determine the company's strengths and weaknesses and what changes can be made to improve the brand.
The first step in creating a cohesive and effective brand is to conduct a thorough brand audit. This includes analyzing your brand's current visual identity, messaging, and positioning, as well as researching your competitors and target audience. A brand audit can help you identify areas of improvement and create a plan for achieving your brand goals.
Elements of a Brand Audit:
- Candidate personas
- Careers site
- Social Media Presence
- Recruitment Marketing
- Candidate Experience
- Competitive Analysis
Art Direction Planning
Art direction involves the creation of a unified visual language for a brand. This includes the use of visual elements such as typography, colour, imagery, and layout to create a cohesive brand identity. This includes creating mood boards and style guides, as well as working with photographers, illustrators, and other visual artists to create visual assets that align with your company’s brand. The goal is to create a consistent look and feel that reflects the brand's values, mission, and objectives. It is important to have a clear strategy for art direction planning to ensure that the brand's message is communicated effectively.
Use this checklist to help with your planning:
- Understand the project's goals and objectives
- Establish a visual style
- Use a consistent design language
- Use high-quality assets
- Keep it simple
- Be adaptable to feedback and changes
- Stay up to date with current design trends
- Test and iterate on the design to improve effectiveness.
Design System Strategy
A design system strategy is an integral part of art direction planning. A design system consists of a set of components that are used to create a consistent user experience across different platforms. This includes elements such as typography, colour, icons, and layouts. It is important to have a design system that is flexible and can be adapted as the brand evolves.
Must haves:
- Design Guidelines
- Style Guide
- UI Components
- Page Templates
One of the design systems that we implement:
For valuable insights and inspiration:
Continuously Iterate
A brand and design system is not set in stone, it's important to regularly review and update them as needed. This includes monitoring trends and changes in your industry, as well as gathering feedback from your target audience. By regularly reviewing and updating your brand and design system, you can ensure that they remain relevant and effective.
Brands need to be adaptable to changing trends and technologies, and this should be reflected in the design system strategy. The design system should be flexible enough to adapt to new design trends and technologies while still maintaining consistency with the brand's overall identity. This can be achieved by regularly reviewing and updating the design system to ensure that it stays relevant and current.
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Frequently Asked Questions
Here are some pointers, and a little - 'Quick bite-sized information'.
It depends on how complex you'd like the product to be. For the most part - if you're an aspiring SaaS Founder, we'll set the bar on scenario ( b ).If:
a. E-commerce store: 4-8 weeks
b. Mobile-Web application: 8-21 weeks
c. Business/ Marketing sites: 2-4 weeks
For sure, we'd prefer to under promise and over deliver for the most part. If you have your preferred stack, it's best we discuss and set it straight from the get go - reviewing the pros and cons to it so the project can run smoothly.
P.s. We work best with the FERN Stack but of course we're open to your weapon of choice.
Absolutely! If you have your own development team, we're more than happy to take it up to hi-fi prototyping so it'll be a ton less work for your Dev team!
Depends who's asking 🤔. In all seriousness, if the schema has been planned out, user flow is well thought of then of course we'll be more than happy to take on those sleepless nights for you 😁! Most of the time is burned out from the back and forth reiteration and revision from both parties in most cases, so if we could cut down on that then why not!
Yes, yes and always yes! We'd love to give it a 1000% for all our clients - seeing you fly would mean the world to us 🤗. Just let us know how you'd like us to help - be it in terms of continuous product engineering or growth and marketing efforts we're always ready for the challenge.
